2017-18 Real Madrid Away Kit: A Statement Piece

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Post on Apr 05, 2025

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2017-18 Real Madrid Away Kit: A Statement Piece

The 2017-18 Real Madrid away kit wasn't just a change of uniform; it was a bold statement, a departure from tradition that resonated with fans and fashion enthusiasts alike. This article delves into the design, impact, and lasting legacy of this iconic kit.

A Design That Defied Expectations

Real Madrid, a club steeped in history and tradition, often sticks to a classic aesthetic for their kits. The 2017-18 away kit, however, broke the mold. Instead of the usual understated elegance, Adidas presented a vibrant, almost rebellious design: a striking turquoise base with a subtle textured pattern. This bold color choice was a stark contrast to the club's usual white home kit and even their previous away kits. It was a risk, but a risk that paid off.

Key Design Elements:

• The Color: The turquoise, or teal as some called it, was the undeniable star of the show. It was a refreshing change, offering a modern and eye-catching alternative to more conventional colors.
• The Texture: A subtle, almost camouflage-like textured pattern added depth and visual interest, preventing the single color from appearing too plain.
• The Adidas Branding: The classic Adidas stripes were present, but subtly integrated into the design, allowing the vibrant turquoise to remain the focal point.
• Subtle Details: Small details, such as the gold accents and the embroidered club crest, added a touch of sophistication and class, balancing the boldness of the color.

More Than Just a Kit: A Cultural Impact

This kit quickly transcended its function as mere sportswear. Its popularity went beyond the football pitch, becoming a fashion statement in its own right. The unique color and design made it a highly sought-after item, both amongst Real Madrid fans and casual sportswear enthusiasts.

On the Pitch and Beyond:

• Player Performance: While kit design doesn't directly affect performance, the players clearly felt comfortable and confident in the 2017-18 away kit. It became associated with several memorable victories.
• Fan Reception: Fans embraced the bold design, quickly making it a popular choice among supporters. The kit's popularity on the streets was evident.
• Fashion Influence: The kit’s vibrant color and modern design seeped into broader fashion trends, influencing sportswear and street style. Its popularity extended far beyond the realm of football fans.

A Lasting Legacy: Why the 2017-18 Kit Remains Memorable

The 2017-18 Real Madrid away kit stands out because it successfully balanced innovation with heritage. It proved that a club as storied as Real Madrid could embrace bold design choices without compromising its identity.

Reasons for its Enduring Popularity:

• Bold Color Choice: The turquoise color was a daring and memorable choice that set it apart from other kits.
• Unique Design Details: The subtle textured pattern and gold accents added depth and sophistication.
• Successful Season: The kit was worn during a successful season for Real Madrid, further cementing its place in the club's history.
• Cultural Impact: The kit's popularity extended beyond the football pitch, becoming a fashion statement.

The 2017-18 Real Madrid away kit remains a prime example of how a successful kit design can be more than just a uniform; it can be a statement, a cultural touchstone, and a lasting piece of football history. Its bold turquoise color and unique design continue to inspire and influence kit designs even today. It truly stands as a testament to the power of innovative design within the world of sports apparel.